Em & Friends

At Em & Friends, we want you to feel truly seen, heard, and connected to the people you love—including yourself!—in good times, nutty times, and really freaking hard times. (Especially those times.) We make cards and products for the relationships people really have and the lives we really lead: the messy and beautiful, tricky and wonderful, and a whole bunch of everything else in between. Originally founded in 2012 by writer and illustrator Emily McDowell, we joined forces in 2018 with the kindred spirits at Knock Knock, uniting as two sister brands under one kickass umbrella. In 2019, we added “Friends” to our name and our products, adding artists and authors like Lisa Congdon and Elizabeth Gilbert. And, in 2022, along with Knock Knock, we joined the Union Square & Co. family. We use sustainable papers, eco-friendly inks, and compostable cellos whenever possible. We print many of our cards here in the US and we’re constantly on the lookout for ways to improve our footprint out in the world. No matter how we evolve, our goal remains: to help people feel more connected and less alone.
18 products
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